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Business Manager Overview

Business Manager

Manage ad accounts, Pages, and the people who work on them — all in one place. It’s free.

Why choose Business Manager?

You need more than one ad account.

Create separate ad accounts for every client or business you serve, pay for ads with different payment methods, and organize by objective for reporting.

You need to request access to Pages or ad accounts.

If you have clients you can request access to their Pages and ad accounts to become an analyst or advertiser.

You need to assign permissions to a lot of people working together.

You can allow specific, role-based access to ad accounts, Pages, and other assets that your business manages, as well as easily see who’s working on what.

You need business-level insights and reporting.

See the performance of your ads across different ad accounts and get reports of the assets and people your business is responsible for.

What do you get with Business Manager?


  • Stay up to date with your business

    When you sign into Business Manager, see alerts and insights about the Pages and ad accounts that matter most to your business.


  • Add everything connected to your business

    In Business Manager settings, add your Pages, ad accounts and more. Then add people to the assets they need to work on.


  • Access audiences and more across your business

    Gather your audiences, images and other items people in your business will use to build ads and Page posts.

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Common Questions

  • Using Business Manager

  • Privacy

  • Adding business assets

  • Understanding roles

  • Create a Business Manager

    Business Manager is a Facebook tool that helps organize and manage your business. When you join Business Manager, coworkers can’t view your personal Facebook profile unless you approve their friend requests. Coworkers can only see your name, work email address and the Pages and ad accounts you have access to.

    You need a Facebook profile to create a Business Manager account. You use your Facebook username and password to sign into Business Manager. It’s a more secure way to log in than with just an email address and password.

    Note: You can create only 2 Business Manager accounts. If you need more, please work with someone else in your organization to create additional Business Manager accounts.

    Before you begin

    Make sure that you have a personal Facebook account to confirm your identity.

    Create a Business Manager

    To create a Business Manager:

    1. Go to business.facebook.com/overview.
    2. Click Create Account.
    3. Enter a name for your business, your name and work email address and click Next.
    4. Enter your business details and click Submit.

    Learn more

    Why should I use Business Manager if I already have an ad account on Facebook?

    If you’re an advertiser on Facebook who shares access to multiple Pages and ad accounts with other people, we recommend you transition to Business Manager.

    • Business Manager is a more secure way to manage your Pages and ad accounts.
    • You can see who’s working on what and what they have access to see and work on.
    • You can also keep your business separate from your personal Facebook profile.

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  • About Business Manager Roles and Permissions

    Business Manager uses a 2-layer permission system that makes sure each person has the access they need. The first level is where you add people to your Business Manager. You can assign them either admin or employee access. Then, use task-based permissions to grant access to your assets.

    With the task-based permissions system, you can see the specific activities you allow each person to perform. Task-based permissions help you safeguard your Facebook information. We recommend that you share the least amount of access that still allows people to do their work.

    Add people to your Business Manager

    When you add people to your Business Manager, assign them admin or employee access.

    • Employee access: We recommend you add people as employees. They can only work on assigned accounts and tools.

    • Admin access: Admins have full control over your business. They can edit settings, people, accounts and tools.

    You can also use advanced options to assign finance roles.

    • Finance analyst: They see financial details like transactions, invoices, account spend and payment methods.

    • Finance editor: They can edit business credit card information and financial details like transactions, invoices, account spend and payment methods.

    Assign people access to assets

    Once you’ve added people to your Business Manager, grant them access to assets, such as ad accounts or Pages.

    For each person and asset, you can grant access to specific tasks. For example, you can add someone to your Business Manager as an employee, then allow them to create ads and view Page performance, but not publish to the Page. Access to each asset is divided into 2 categories:

    • Standard Access: Toggle on each task you’d like the person to perform.

    • Admin Access: In this section, you only have one option. Toggle on admin access to allow the person to manage the asset and perform all available tasks.

    Note: Only Pages assigned to a Business Manager use task-based permissions. Pages not associated with a Business Manager use role-based permissions.

For more about how to set up and use Business Manager, visit our Advertiser Help Center.

To learn how to get the most out of Facebook advertising tools and build your best campaigns, visit Blueprint for a series of in-depth online courses.

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